Lookers owned Northern Ireland based dealer group, Charles Hurst Group, has acquired Belfast Honda, the top Honda bike dealership in the province for an undisclosed sum.
Formerly run by the legendary bike retail Allen dynasty, Belfast Honda Motorcycles is currently sited on Prince Regent Road, but will be relocating along with all of the operational staff, to Charles Hurst’s Boucher Road complex in early 2017. Where it will sit alongside the firm’s existing Yamaha dealership and it’s new £500,000 BMW Motorrad operation.
Talking about the deal, Colin McNab, Operations Director, Charles Hurst, said “We are delighted to welcome Belfast Honda Motorcycles to the Charles Hurst Group. The business is a fantastic addition to our range and offers a great extension of our existing motorcycle offering which currently includes both Yamaha and BMW retail units. Charles Hurst is committed to offering our customers the highest quality vehicles with the best customer service possible and the acquisition of Belfast Honda will enable us to continue to deliver on that promise.”
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