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Northern Ireland’s largest car retailer, Charles Hurst Group, is expanding its Usedirect concept to an all-island business model with the launch of a new site in Dublin.

The new operation will expand Lookers plc’s presence in Dublin joining the Dublin Audi Centre, Ballsbridge, and sites in Sandyford and Goastown. For Charles Hurst Group the Usedirect outfit will mark a return to the Dublin market, having previously traded in Upper Dorset Street from 1927 until the mid-1940s, selling Crossley cars and Dennis Trucks.

With the greater scale Charles Hurst Group hopes to achieve more competitive pricing, and greater choice for Irish consumers.  To underline this offering the group has put in place a ‘Price Promise’ commitment which guarantees the best value for money in the local market. The all-island Usedirect Ireland’ will now provides a showcase for at least 2,000 used cars at any one time – all of which can be viewed online. 

Colin McNab, Charles Hurst Group’s Operations Director commented:  “We are delighted to have been servicing the driving needs of customers from across Ireland since we were established in 1911 and we are excited to bring our innovative, award-winning Usedirect brand directly to Dublin, which we hope will act as a must-visit destination for motorists of all ages, tastes and budgets.

“We are confident that we have the widest selection of pre-owned makes and models available, which is maintained across all of our locations, ensuring that every customer has the most suitable options for their personal or business motoring requirements.”

Mark Weir, General Manager of Usedirect Ireland, said:  “We’re really excited about the opportunities and choice which this investment by Charles Hurst will bring to drivers across Ireland, and, more locally, in the creation of a range of new jobs.

“This prime location near all key arterial routes in and out of the city as well as connections to the rest of the country means we can bring our unique offering to the widest catchment area possible and we look forward to welcoming them.”   

Usedirect Ireland opens its doors to the retail market on Wednesday 8th April 2015.

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