Sandicliffe’s new Ford Store on Welford Road, Leicester opened this month with over 1200 people attending the launch weekend.
The new facility is the result of a £1.5 million investment and a one year development and construction programme. One of only a handful of such centres in the UK, Andy Barratt, Ford of Britain’s Sales Director describe the new Store as: “simply the most impressive Ford dealership I have ever visited.”
Sandicliffe’s launch weekend for the new outlet was boosted by the presence of Leicester City football legend Steve Walsh and Leicester Tigers coach Richard Cockerill. Visitors were also treated to displays by the Leicester Riders basketball team. The Sandicliffe team conducted dozens of new car demonstrations as part of Ford’s Tech Live weekend.
Reg Tutt, Managing Director of Sandicliffe, said: “Over the last year we’ve invested over a million pounds to build the region’s first Ford Store. It is a totally new car buying concept and is designed to give you a completely immersive and interactive car-buying experience”.
“You can now customise your new Ford using tablet technology and a giant screen while the showroom’s different ‘zones’ allow you to explore different makes and models.
“Both our customers and our staff have been extremely patient over the last few months and I’d like to thank them for their understanding during the improvements”.
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