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Lookers has launched its latest superstore, in Chelmsford, Essex.  The group plans to launch a further two Ford superstores, to be located at Sheffield and Colchester, before the end of 2015.

 

The Chelmsford ‘FordStore’ on Argyll Road has created 85 jobs.  It is one of the first Ford outlets in the UK to provide Ford’s latest enhanced retail experience.

Lookers Chief Executive, Andy Bruce, said: “Alongside the best range of products Ford has ever had in the UK, we’re confident that our investment in this new, state-of-the-art showroom with its open, inviting layout and technological enhancements will be met with delight by our loyal Ford customers in the area and all those new to Ford who we look forward to welcoming through our doors in 2015.”

Mark Ovenden, Ford Chairman and Managing Director of Ford UK said: “Our specially-designed FordStores are tailored to entice and engage customers by providing lifestyle experiences which are both practical and exciting. Stylish, spacious and modern, thousands of Ford customers across the Chelmsford and wider Essex area can now rely on receiving an unrivalled Ford brand experience from the moment they arrive.”

Lookers also have committed to launch a new, purpose-built Ford Transit Centre in Chelmsford in 2015.   The Transit centre to be located on Robjohn’s Road, Chelmsford, will focus on showcasing the new Ford Commercial Vehicle range which has expanded significantly over the past year.

Lookers Ford Franchise Director, Bob Grant, said:“Lookers has a long and established association with Chelmsford and the Ford brand and this major investment demonstrates our commitment to both.”

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