West Motor Company add Mitsubishi franchise

London based West Motor Company has confirmed the addition of West London Mitsubishi to their business at Castelnau in Barnes.

The business, which was founded in Putney in 2005, has added Mitsubishi to a portfolio that already includes Ssangyong and Saab. The dealership is run by brothers Ardi and Artan Bala who take the roles of Dealer Principal and Service Manager respectively.  

Now employing 15 staff Ardi sees a bright future for West London Mitsubishi: ‘It’s been a successful business for us and we’re really looking forward to being a Mitsubishi dealership. It’s very exciting and hopefully we will have a good future with them.‘The company’s been doing really well. We bought a freehold property here in Castelnau, which is very good news for us, so hopefully we’ll be here for a long time.’

Brand recognition, and Mitsubishi’s plug-in hybrid SUV product were key factors in the brother’s decision to sign with the manufacturer.  Ardi comments: ‘It’s a very strong brand. It’s been out there for many, many years. It’s well known, and the new products that it’s got, especially the Outlander PHEV, really attracted us, as did the new products that they’ve got coming, including the new L200 pick-up. It’s really good news for us. The range they’ve got and their products suit the area for us. It’s going to be good.’

Ardi feels the PHEV plug-in hybrid SUV will have a specific appeal for his west London customer base: ‘The PHEV is fantastic, especially with us being in London. It’s been doing really well elsewhere in London so hopefully it’ll do the same for us. With all the tax benefits and no congestion charge it’s a great thing for London, so it should be a success. We’re looking forward to doing well with it.’

Managing Director of Mitsubishi Motors in the UK, Lance Bradley said: ‘I’m delighted to welcome Ardi and his colleagues to the Mitsubishi family. The company’s steady, assured growth since it started out is very impressive, and I am confident it will make a great contribution to Mitsubishi’s continuing success.’