TrustFord, the Ford of Britain owned dealer group (formerly known as Dagenham Motors, Polar Ford etc, etc), has announced Steve Hood as Chairman and Chief Executive Officer, previous incumbent Stuart Kerr, having left the business to pursue opportunities outside the Group.
Previously Strategy Director at the group, Hood was made Chief Operating Officer (COO) in November, a role that will now be discontinued. He returned to TrustFord following three years working as the Director of Sales Operations in Ford of Europe, where he has been responsible for developing dealer network strategies in Europe and developing the retail experience for Ford customers.
Talking about the move, Ford of Europe Vice President Marketing Sales and Service, Roelant de Waard, said, “I would like to thank Stuart for his contribution and wish him every success for the future. Steve will be applying the principles he has been instrumental in developing in Ford of Europe to the rebranded TrustFord group.”
The TrustFord identity has been rolled out across the entire network of 65 sites in the UK, which previously operated under a variety of local brand names, including Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford, Polar Ford, @First Parts, Ford Retail Online and Ford Online Parts. All of these brand names are now identified as TrustFord and TrustFirstParts.
Leave A Comment