Spread the love

Infiniti has taken back control of its major dealer sites in the UK and will run them in-house through a new subsidiary.

The move involves UK Infiniti Centres based in Reading, Birmingham, Stockport, Leeds and Glasgow. With immediate effect, all the retail services previously offered at these centres by Rymco UK and Mana Premier Automobiles are now under the control of Infiniti through a wholly-owned subsidiary of Infiniti’s parent company, Nissan, called Rose Kiln Retail.

Commenting on the move, Francois Goupil de Bouillé, vice-president for Infiniti EMEA, said: “This is a change that reflects Infiniti’s commitment to establishing the brand and its products in the UK and in Europe overall. It is another building block of our business model.”

From January 1 the dealerships will be run by new managing director Brendan Norman who will report to Goupil de Bouillé.

Norman, currently general manager sales operations, Infiniti EMEA, said: “Having direct control will bring us closer to our customers and allow us to adapt quickly in the fast-changing retail and digital environment. We have many exciting plans for Infiniti Retail and I look forward to disclosing some of these steps in the not so distant future.”

Under the terms of the agreement between the companies staff will transfer to the new business, providing stability and continuity for new and existing customers.

Both Rymco and Mana Premier Automobiles have decided to concentrate on other operations in both their home and other world markets.

Got a spare 30 seconds?

 Help us to provide you with better market insight by completing a very short survey. It is anonymous and only takes 30 seconds. You will get free access to the quarterly results.

Thinking of the switch to electric?

Need help in finding the right electric vehicle for you? Compare driving range, battery capacity, charging time, price, and features to find the perfect EV for you.