Swansway Group has confirmed it will add the Jeep franchise to its operations in Chester.
The current Swansway dealership on Sealand Road will Jeep to the Peugeot franchise currently on site, while Jeep will join the Citroen, FIAT and Abarth brands at the Huntington site in Chester.
Andrew Wakelin, Swansway Chester Operations Director explained:“The opportunity to take on the Jeep franchise was simply too good to miss. Jeep is to 4×4 vehicles, as Hoover is to vacuum cleaners; this iconic brand has a rich heritage, which it has remained true to since its launch in 1941.
“Jeep is less of a brand and more of a way of life; this sits well Swansway, where we are known for our family values of caring, honest and proud and we are most certainly proud to be representing the Jeep franchise in Chester”.
Peter Smyth, Group Director, added: “Our vision has always been a simple one; the right brands, in the right location, with the right people. “Chester is a fabulous city to do business in; Swansway currently sitting at 32nd in the Sunday Times Great Places to Work list, we know our staff are happy, which, in turn, makes our customers’ happy; thus, we are delighted to add Jeep to our range, a fabulous authentic brand with a great product”.
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