Last month saw Mercedes-Benz record its largest-ever April market share with 6,646 new cars sold – up nearly 20% on the same month last year.
The success is reflected in the year-to-date figures, with Mercedes-Benz showing 14% growth, maintaining its record market share of 4.5%. So far this year, 31,994 new cars have been registered, with April’s results showing growth of 55.8% in the private market and 29.5% for fleet bsuiness.
Commenting on the figures, Marcus Breitschwerdt, president and CEO of Mercedes-Benz UK said: “April’s figures are encouraging, as they report significant, sustainable growth across our entire UK business. Our record market share for April and in 2012 shows that, compared with our competition, more people are choosing to own a new Mercedes-Benz than ever before.
“Our success isn’t tied to one model, or dependent on a single part of the market though – we’re offering our new and returning customers attractive products and services in every car sector from A-Class through to AMG. And the Commercial Vehicle market keeps on bouncing back – this year’s figures don’t even show the New Actros yet – it was only launched here at the end of April, so we’ll wait to see the impact our biggest star has on the results.”
Driving the sales success has been the new B-Class which has proved popular with retail buyers, with 236 models taking to the roads in April. The C-Class range proved popular in April, with increases across saloon, estate, Coupé and AMG variants.
Registrations of AMG high-performance models have doubled YTD to 585, with the C63 AMG Coupé proving most popular with 189 registrations.
The firm’s van sand trucks have shown strong performance in 2012, with YTD growth of 14.1% (Vans), 72.6% (7.5-tonne rigids) and 15.8% (artics). Vito sales have grown by over a third YTD, up 35.4% and 245 Vito Taxis have taken to Britain’s streets in 2012.
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