MINI has increased its presence in the Middle East with its market entry into the Kingdom of Jordan.
MINI saw a 77 per cent increase in sales in the Middle East in 2011.The brand is now represented in more than 100 countries.
The new MINI branch will open in the centre of the capital Amman – a city of three million – in partnership with a local dealer who already collaborates with the BMW Group on BMW car sales and service.
Potential MINI customers in Jordan will be able to choose from the full model portfolio. In addition to the MINI, MINI Clubman and MINI Convertible, the range also includes the MINI Countryman and the two latest additions to the brand family, the MINI Coupé and MINI Roadster. All models will be available in MINI Cooper (90 kW/122 hp) and MINI Cooper S (135 kW/184bhp) variants.
A new Middle East sales record was achieved in 2011 by the BMW Group as a whole, with a total of 18,657 BMW and MINI vehicles delivered to countries in the region. The most popular markets were the Emirates Abu Dhabi and Dubai, alongside Saudi Arabia, Kuwait and Qatar. Beyond this, the brand sells its models in Lebanon, Bahrain and Oman as well.
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