- Thursday, 09 February 2017
- Andrew Lyster
Donalds Mazda Stamford is celebrating the launch of its upgraded showroom on West Street in Stamford, with a special vehicle preview.
The Lincolnshire dealer will host a VIP preview event of the new Mazda MX-5 RF on Friday 10 February. The event offers customers the chance to check out the new showroom on West Street, and be among the first to see and test drive the new MX-5 ahead of its launch on 4 March 2017.
Mazda Specialist Demonstrators will also be on hand to accompany customers on test drives to deliver a personalised experience and detailed information about the new car.
Jason Symak, General Manager at Donalds Mazda Stamford explained: “The interest we’ve received in the all-new Mazda MX-5 RF since its initial reveal at last year’s New York Motor Show has been truly astounding. We’re really looking forward to celebrating our new showroom with customers and to giving them the chance to get out on the road and be one of the first to experience the Mazda MX-5 RF from behind the wheel. The sleek retractable hardtop on the MX-5 RF enables the thrill of open-top driving, while retaining all the benefits of a hard roof.
“Using virtual reality Oculus Rift technology will really enhance the experience of our special preview event. Customers will be transported to a virtual environment, where they can explore the details of the vehicle in all sorts of specifications – whether it’s colours, equipment, or interior trim.”
The Donalds Group was founded in 1950 in East Anglia's, and is one of the regions longest serving car dealerships with four branches, representing Mazda, Volvo, Kia, Alfa Romeo and Vauxhall.